Survive and thrive
Saturday, June 16, 2012 at 6:39PM
ATCA Operations

The conference so far has gone off without a major hitch and conference chair Jonathan Abarbanel deserves kudos and awe. In addition to the worthy productions we’ve seen, there has been a great deal to be learned talking with artistic directors discovering what they have done to thrive and survive, as Elwood Blues sang. One of the more interesting ideas was a special promotion offered by Theater Wit: for a $29 monthly fee (less than the cost of a full-price ticket) a patron can come to any or all of the works being done at the facility’s three stages -– as many times as they wish. I’m not sure how the economics of that works out, but I would think it would turn occasional patrons into frequent visitors. — Bill Hirschman

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