Broadway gets Bette, but ATCA-SF17 gets a real matchmaker

Broadway gets Bette, but ATCA-SF17 gets a real matchmaker

March 27:

“Call on Eddy, if your housing budget needs a friend.
Just name the kind of room you’d like to share and the scratch you’d pay.
Ed will pair you with an ATCA pal for a matching stay.
Call on Eddy, if your conf’rence budget needs a friend.” *

* With apologies to Jerry Herman.

That’s right, the inimitable “Fast Eddy” Rubin has volunteered to serve as the ATCA-SF17 housing matchmaker for members wanting to share accommodations during the conference. If you want his assistance, please email him at

Speaking of accommodations, our room block at the Hilton is 79% full. Once we hit 100% the current low room rate may no longer be available and higher rates will likely apply. DO NOT CALL THE HOTEL. YOU MUST BOOK ONLINE.

Click here to book ‘em, Danno.

The clock is also ticking on the early bird rate for the conference registrations. The $195 rate converts to $245 on April 15, 2017. Save that $50 difference.

Click here to register.

The other deadline to consider comes on May 1, 2017. This is the deadline for current qualifying members – those who joined ATCA since the 2016 conference in Philadelphia – to request ATCA-SF17 registration sponsorship courtesy of the Foundation for ATCA. You can verify your eligibility for this sponsorship by sending an email confirming your plans to attend ATCA-SF17 using this benefit to

May 1 is also the deadline for new member applications to be filed in time to be vetted for acceptance and ATCA-SF17 attendance. So if you have been planning to encourage friends and colleagues who might want to come to San Francisco to apply, DO IT NOW.

As ever, you may send your questions on any other aspects of the San Francisco conference to

584 Castro Street – #119
San Francisco, CA  94114

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